In 2030 global market of augmented and virtual reality is expected to be worth $451.5 billion and Metaverse $5 Trillion by 2030.
About half of Roblox’s 60 million daily users are under 13. Last year children ages 12 to 17 spent $92 a month online.
Traditionally the way to reach children was through an advert.
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Now they wish for virtual outfits for characters in Fortnite or Roblox. It gives them pleasure.
Kids spend time and virtual money in free-to-play 3D worlds, while Gen Z celebrates holidays and events in Metaverse.
Games like ROBLOX sell virtual currency as a monthly subscription.
Gen Alpha is bankless. For them, the concept of cash is archaic and virtual money a second nature.
Roblox is one of the biggest virtual worlds where kids are spending virtual money. But there is more. Minecraft game has Minecoins, Fortnite has V-bucks, and Pokémon Go has PokéCoins, Zepeto has Zem.
The Sandbox game celebrates the holiday season in iconic Club XYZ.
Some of the greatest musicians come together in Metaverse for a New Year Party from December 27th through January 3rd: Steve Aoki, Paris Hilton, Deadmau5, Sueco, Blond:ish, and Avenged Sevenfold.
GEN Z & ALPHA SHORT CHARACTERISTICS IN WEB3 & BEYOND
- GENDER-FLUID FASHION EXPERIENCES, WEB3 NATIVE
- EXCLUSIVE EVENTS IN METAVERSE VISITORS, BATTLE ROYALE PLAYERS
- MERGING WORLDS EXPERIENCES: DIGITAL, PHYGITAL, IRL
- NFTs HOLDERS & COLD WALLETS (LAGER) USERS
- PAY VIA DIGITAL WALLETS, CRYPTO & FIAT CURRENCIES
- EXPERIENCES WITH CELEBRITIES & INFLUENCERS, ARTISTS, MUSICIANS IN VIRTUAL WORLDS
- IMMERSED IN THE TECHNOLOGY, DIGITAL-FIRST
- AVATARS & VIRTUAL FASHION NATIVE
- ENGAGE IN ALL SORTS OF VIRTUAL ACTIVITIES AND SOCIALIZING IN 3D WORLDS
- PLAYING GAMES, EARNING AND SPENDING VIRTUAL CURRENCIES
- BANKLESS, ROBUX NATIVE
- EXPERIENCES WITH AI
Let’s see how brands engaged Gen Alpha & Z?
Many brands expanded partnerships with Zepeto, Fortnite, Roblox, and blockchain platforms like Decentraland and The Sandbox.
Gucci has conducted different brand activations to figure out where and how to connect with a young audience in Web3.
Last year luxury brand launched a Metaverse version of Gucci Garden on Roblox and partnered with fashion-focused Metaverse Zepeto.
They also build a virtual world on The Sandbox, a blockchain platform, and created digital assets for gaming.
Nike launched Nikeland, the first branded experience on Roblox, where users earned coins by playing basketball and could spend on virtual sneakers and other digital assets.
Vans, a VF Company launched a virtual skate park in Roblox, where users earn points and use them to redeem items like virtual shoes.
Walmart launched a game on Roblox. In Walmart Land kids can find and earn virtual coins for “verch” and spend on headphones as well as clothes from Walmart’s in house-brands for their avatars.
Brands are exploring new ways to reach a young audience outside social media and their websites via third-party platforms.
Web3 and Metaverse strategy attracts a young audience and provides a strong foundation for growth.
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