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Empowering Sustainable





Building awareness and responsibility in today's world, where advertisements are often transmitted through centralized communication channels, there is an opportunity to promote sustainable communication.

The concept of sustainable communication refers to an approach that considers not only business goals but also social, environmental, and ethical aspects.

Delivering valuable content that promotes authenticity, integrity, and sustainable development seems to be crucial the key for all. (Is this enough?)

In the context of advertising and marketing, sustainable communication is becoming increasingly important as people and communities pay more attention to brands' actions and their impact on society and the planet.

The advertising industry focuses primarily on selling products and services, neglecting aspects of sustainable development, honesty, and responsibility. To see this clearly, one must know UN goals.

What can be the name of communication that is adequate to the modern level of awareness, demonstrating ethics in advertising from a global perspective #UNgoals and the development of blockchain technology and its value? Sustainable communication.

Let's contemplate together the pillars of sustainable communication.

One pillar of sustainable communication can be awareness.

Promoting awareness in sustainable communication means informing the community about new creations, solutions, and services transparently and honestly. This involves providing fair and clear information about services, solutions, their ingredients, their origin, and their impact on the environment and society.

Another pillar can be responsibility.

Brands and advertising agencies should learn, and take responsibility for the content they promote and the way they promote their solutions and services. This means maintaining integrity and authenticity, avoiding manipulation, using consumers' emotions to drive sales and KPIs, and at the same time taking action to minimize the negative impact of advertisements on society and the environment. We should understand the difference between brands and consumers (Web2) vs community, engagement, and sharing (Web3).

Brands, advertising agencies, and the community can explore now new, innovative ways to communicate that are both engaging and in line with the values of sustainable development and a decentralized economy. This also can mean using new technologies such as artificial intelligence, blockchain, or social media creatively and responsibly - Designing for the Planet from Day One.

By promoting awareness, responsibility, and innovation, we can build trust, and community engagement, and contribute to positive social and environmental change.


Building Credibility and Trust Awareness:

Transparency in information, clarity in message. Straightforward - no hidden meanings.


Ensuring authenticity, truth, integrity, and avoiding manipulation.


Seeking new, creative ways of communication.


Building relationships based on trust and mutual understanding.

Advertising VS Sustainable Communication:

#1 Advertising:

Often relies on increased sales without concern for social and environmental consequences.

#2 Sustainable Communication:

Based on honesty, transparency, and concern for social and environmental values, promoting solutions and services consciously, sustainably, and responsibly.


Empowerment Through Awareness: Education and increasing people's awareness are crucial. Utilizing blockchain technology in advertising allows for transparent tracking of product production and circulation, leading to greater accountability and social awareness. Additionally, implementing blockchain in the supply chain enables effective management of ethical issues related to production and distribution, eliminating irregularities and unethical practices.

Recycling Revolution: Utilizing blockchain technology to monitor and manage the plastic waste recycling process allows for more efficient and sustainable use of resources. However, to truly address the issue of plastic waste, we need to transform our approach to production and choose more environmentally friendly alternatives, such as bioplastics.

Green Supply Chains: Using blockchain technology in supply chains enables monitoring and tracking of raw material origins and production conditions. This ensures that products are manufactured with respect for the environment and human rights, contributing to sustainable development. Implementing blockchain in the supply chain also enables effective counteraction against issues related to improper practices and unethical practices.

Introducing a new philosophy that places greater emphasis on responsibility and sustainable development in blockchain projects is crucial to building a better future for all users and communities using this technology. Blockchain projects can deliver transparent and sustainable goals or values that are in line with the principles of ethical and responsible actions.

Implementing blockchain projects for the right purposes, such as solving specific social problems, protecting data privacy, promoting transparency, or sustainable development, can contribute to creating positive changes in society and the economy. At the same time, we should see shat projects focused on short-term profit do not necessarily serves us. #UNGoals

Therefore, promoting sustainable communication, discussions about what it means for us in the context of the contemporary world and UN goals, and access to new technologies like blockchain that can support positive solutions for all can be crucial. What are your thoughts according to patterns around advertising, ethics, blockchain, transparent communication, KPIs, and environmental wellbeing #UNGoals?

Out Now ツ ‘NFT Glossary’. Calling all cutting-edge creators #GMGM


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